Skien Funeral Home Becomes Odd's Dead-Ball Sponsor
In a deal that raised more than a few smiles, Skien Begravelsesbyrå Alfsen has signed on as an official partner of Odd Ballklubb, sponsoring dead-ball situations at Skagerak Arena. The local funeral home opted for set-piece branding over the more traditional shirt or stadium signage. The agreement was confirmed on 11 September, adding a touch of dark humour to what has been a busy week at the club.
An Unlikely Partnership Signed and Sealed
Skien Begravelsesbyrå Alfsen — a local funeral home — has become the latest business to partner with Odd Ballklubb, in one of the more eyebrow-raising sponsorship arrangements the club has announced. Rather than opting for shirt space or a stand, the company has chosen an altogether more niche placement: dead-ball situations.
The deal means the funeral home's branding will appear in connection with set-piece moments during Odd's matches at Skagerak Arena, turning every free kick and corner into a subtle advertisement for the Skien-based business.
Community Ties at the Heart of the Club
The partnership reflects a broader approach by Odd Ballklubb to embrace local businesses of all shapes and sizes as commercial partners. For a club with deep roots in the Telemark community, agreements with Skien-based companies carry particular significance — both commercially and symbolically.
The sponsorship was confirmed on 11 September, just days after the Strømsgodset Publikumskamp, a period in which the club has been keen to raise its profile and strengthen ties with the local community ahead of a crucial run of home fixtures.
Autumn at Skagerak Arena Takes Shape
With Egersund visiting on 20 September and further home matches against Bryne, Strømmen, and Sandnes Ulf to follow, Skagerak Arena is set to be a focal point of the Norwegian 1. Division promotion battle through the coming months. The new sponsorship deal is one of several steps the club is taking to ensure the stadium experience — on and off the pitch — continues to grow.
