Local Funeral Home Signs On as Odd's Dead-Ball Sponsor
Odd Ballklubb have announced a new commercial partnership with Skien Begravelsesbyrå Alfsen, confirmed on September 11. In an eye-catching arrangement, the local funeral home has chosen to sponsor dead-ball situations rather than a traditional placement. The deal adds further local business support as Skagerak Arena prepares for a pivotal autumn at home.
A New Partner Arrives at Skagerak Arena
Skagerak Arena and Odd Ballklubb have confirmed a new partnership with Skien Begravelsesbyrå Alfsen, a local funeral home. The announcement, made on September 11, adds another Skien-based business to the club's growing roster of commercial partners ahead of the critical final phase of the 2026 season.
Uniquely, the new sponsor has chosen to align their branding with set-piece situations — dead balls — rather than the more traditional jersey or stadium board placement. It is a creative twist that has already attracted attention in the local community.
Local Roots, Local Support
The partnership underlines the strong ties between Odd Ballklubb and the wider Skien business community. As the club pushes for promotion in the OBOS-ligaen, local commercial backing plays an important role in sustaining the matchday experience at Skagerak Arena and funding the squad's ambitions.
With upcoming home fixtures against Egersund (September 20), Bryne (October 11), Strømmen (October 18) and Sandnes Ulf (November 1) still to come, the club's commercial and sporting calendars are both entering their busiest period.
The Stadium Heads Into a Defining Stretch
Skagerak Arena has established itself as a genuine home fortress for Odd this season, and the addition of new local partners reflects growing confidence around the club as the promotion race reaches its climax. The next home match, against Egersund on September 20, gives supporters another chance to back the team at what has become one of the most reliably atmospheric venues in Norwegian first-division football.
